This website is for my wife's Chiropractic practice. I originally designed the site for her in October 2005, but as my knowledge and skill in web design has improved, I have continually upgraded the site to improve the appearance and performance. In the latest upgrade that I did in January 2008, I redesigned the backend in order to establish a structure based on PHP scripting to process each page from a tableless, XHTML 1.0 Strict compliant template. The template establishes the basic page structure, and all style elements are in CSS. By adhering to the most stringent of W3C standards, this will insure the greatest degree of browser inter-operability, and will insure optimum browser performance. The modular structure will make any future content additions and appearance changes easy to accomplish.

Throughout all the changes, the basic content has remained the same. When we set out to design a site for her practice, I looked at a lot of Chiropractors' websites and companies that design sites for Chiropractors, and found that many of those sites were cluttered with flash animation. I think that flash animation is a really cool effect for a web page, but people seeking Chiropractic care are usually in pain, and most likely do not want to wait for any trick effects to unveil in order to get to the details of who, what, where, when, and how.

This site is simple, and explains in a very straightforward manner who she is, where she is located, her hours, terms of payment, and what a patient should bring with them on a first visit. For the patient's convenience, some of the forms that they would normally have to fill out in the office can be downloaded from the site and printed.

Another trend in that market that she and I both found to be rather disturbing is the marketing ploy of "more content is better". This usually involves either the inclusion of sometimes hundreds of pages of health articles or mass mailing of "canned" newsletters. Aside from the possibility that the information in those articles and newsletters not being consistent with the philosophy of the doctor who owns the site, it is likely that some of the information is outdated.

A feature that I included in this site is a health news page. Here, the reader can select from a list of health news sources from news feeds. This way, the doctor's patients can use the website to keep posted on current health related news, and the doctor has to do nothing to maintain that part of the site except to check periodically to insure that the feeds are still valid. If a feed is no longer valid, or if the information on a particular feed turns undesirable, change or deletion is a very simple procedure.

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To discuss how I can help you to establish or improve your internet presence, please click here to contact me, or call me at 563-650-2547.

Bob Crabb